About

Ads are easy to sell. Accountability isn't.

The usual way to buy advertising — a designer here, a freelance buyer there, a dashboard nobody reads — produces activity rather than progress, and nobody is ever quite responsible for the result. Pop Ads Agency runs Meta and Google as one system, publishes what it will deliver, and refunds you for 30 days if it doesn't.

What we believe

Four positions that shape how we work.

Every one of them costs us something. That is roughly the test of whether a stated value is real.

01 · Creative is the lever

Targeting is largely solved. Argument isn't.

Meta's delivery system will find the right people if you give it something worth showing them. The work that moves an account is finding the argument the market responds to — which is a research and writing problem long before it is a design one.

Angles come from customer language, reviews and sales calls — not brainstorms.
Concepts are built to be compared, so a result is legible.
Creative is refreshed before fatigue, not after performance collapses.

02 · Incentives should align

A flat fee removes most of the reason to overspend.

When an agency takes a percentage of your budget, its revenue grows every time it recommends spending more. That is a conflict of interest dressed up as a pricing model. Our plan fee is fixed against the creative capacity we produce, so scaling is your call — and where one spend-linked charge does exist, we cap it and print it on the plan rather than claiming a purity we do not have.

Flat monthly plans, published openly on the pricing page.
One spend-linked charge in the whole model — 5% of combined spend above $10,000 on a second channel — capped at your plan fee and published.
Anything outside the plan is quoted and approved before it starts.

03 · Ownership stays yours

Your account, your data, your assets.

Campaigns run inside your Meta account, not a shared agency account you cannot see into or take with you. If we part ways, you keep the campaign history, the learnings and the creative produced for your brand.

Work is done in your ad account with agreed access roles.
Creative is submitted for approval before launch.
No minimum term — plans run month to month.

04 · Honesty is a service

We would rather lose the sale than oversell it.

Nobody can guarantee a return on advertising, and anybody who does is either guessing or lying. If your constraint is the offer, the landing page or what happens after the enquiry, advertising will amplify the problem rather than solve it — and you will be told that on the first call.

No guaranteed results, ROAS promises or fixed-date returns.
No invented case studies, testimonials or award badges.
Published results carry timeframe, context, source and a variance note.
A 30-day money-back guarantee on the work, because that part is ours to control.

Who it's for

And who it honestly isn't.

A clear no early is worth more to both of us than a hopeful yes that unravels in month two.

A good fit

An offer that already converts for someone, somewhere.
A clear commercial objective — leads, sales or booked calls.
Budget for media as well as management.
A willingness to test arguments, not just creative polish.

Not yet

No proven demand for the offer in any channel.
A required return by a fixed date.
No conversion path after the click.
An expectation that ads will fix a product or pricing problem.

Thirty days. Every fee back. No argument.

We will not promise you a result — your offer, your market and what happens after the click are not ours to control, and any agency that promises otherwise is guessing. What we will promise is the work: the deliverables in your plan, on the rhythm we set out, in your own ad accounts. If we have not delivered that in the first 30 days, say so and every service fee you have paid comes back.

Covers service fees paid to Pop Ads Agency in the first 30 days of a new plan.
Advertising spend is not included — that money goes to Meta and Google, not to us, so we cannot refund it.
Ask in writing within 30 days of your plan start date. No exit interview, no retention offer.
We need account access and creative approvals to do the work, so the guarantee assumes those were provided.

Start with a free strategy call Read the full terms

Company details

The formal bits.

Verified business information, kept in one place so it is easy to check.

Trading name: Pop Ads Agency (popadsagency.com)
Registered entity: {ADD VERIFIED LEGAL ENTITY}
Company registration number: {ADD REGISTRATION NUMBER}
Registered address: {ADD REGISTERED ADDRESS}
Service: Meta and Google advertising management — strategy, creative production, media buying and reporting
Areas served: Worldwide, in English

Free strategy call

See whether we'd actually work well together.

Thirty minutes on your offer, your funnel and your objective — ending in a recommendation, even when that recommendation is not us.

Book a free strategy call What's included