The angles run dry
Performance fades because the account has made the same argument for three months. When creative sits under a separate contract, testing moves at the speed of a calendar rather than a market.
Meta Ads + Google Ads, managed end to end
Most ad accounts don't need a bigger budget. They need a better argument.
Pop Ads Agency writes the argument, makes the ads, buys the media and takes the daily decisions — across Meta and Google, inside your own accounts, for one flat monthly fee.
- 30 days to change your mind
- Creative included
- Flat monthly fee
- Your ad accounts
Meta
Creating demand
Testing anglesCapturing intent
Daily reviewOperating loop
Diagnose → test → learn → scale
Creative pipeline
One team, both channels
Creative and buying together
Your ad accounts
Access and history stay yours
Weekly clarity
What changed, and why
30-day guarantee
Fees back if we don't deliver
Why accounts stall
It's almost never the budget.
It's the distance between the people making the ads and the people spending the money. Close that gap and the same budget behaves differently.
Reporting describes, never directs
Impressions, reach, a screenshot of the dashboard. None of it answers the only question that matters on Monday morning: what changes this week, and why that.
Nobody owns the whole loop
A designer, a freelance buyer and a reporting tool produce three opinions and no decision. Meanwhile the account drifts, and the budget goes out regardless.
Who it's for, and what runs
Three kinds of advertiser. Two channels. One operating system.
The loop is the same whoever you are. What changes is which part of it is holding you back, and whether the demand you need already exists.
Small and growing businesses
The owner is also the marketing department. You do not need another dashboard login or a list of things to approve — you need someone to own the channel end to end and tell you plainly whether it is working.
Premium local businesses
You compete on trust and craft, not on price, and a cheap-looking ad costs you more than it earns. The creative has to look like the business, and the buying has to respect a radius rather than a country.
International brands
Several markets, several languages, one brand standard. The constraint is creative volume and a buying discipline that survives translation — without a different agency inventing a different tone in every country.
Meta Ads
Create the demand.
Facebook and Instagram reward the strongest argument, not the biggest bid. We turn customer language into distinct angles, produce the statics and video to test them properly, then let spend follow whatever wins.
- Angle development from reviews, sales calls and customer language
- Static and video creative produced to your plan's volume
- Structured concept testing, refreshed before fatigue bites
Google Ads
Capture the intent.
Someone typing your service into Google has already decided they need it. The job is to be there, say the right thing, and stop paying for the searches that were never going to buy.
- Search, Performance Max and YouTube built around one objective
- Keyword and negative-keyword discipline, reviewed continuously
- Conversion tracking checked before spend, not after
What you actually get
Five commitments, every one of them checkable.
Any agency can promise a return. Almost none will put a specific, falsifiable commitment in writing and refund you for missing it. These are ours.
New angles in market every month, not every quarter
Production runs on your plan's published volume, so the account never waits on a separate design contract to try a different argument.
Budget moves daily, not at the month-end review
Campaigns are checked every working day against agreed guardrails. A combination that stops earning gets changed that week, not next month.
A report you can act on in four minutes
What was tested, what moved, what it means and what happens next — written for a founder, not for another marketer.
Your accounts, your data, your creative — permanently
Work happens inside your own ad accounts. If we part ways you keep the campaign history, the learnings and every asset produced for your brand.
Thirty days to change your mind, fees refunded
If we have not delivered the work we described in the first 30 days, every service fee comes back. Ad spend sits with Meta and Google, so that part is not ours to refund.
The operating loop
A repeatable method beats constant optimisation.
Every cycle has a job: understand the constraint, test one clear idea, record what it taught you, then put budget behind what earned it. The loop is identical on Meta and Google — only the levers differ.
Diagnose
Offer, funnel, account history, customer language, competitors and measurement setup — before anything is launched.
Test
Distinct messages and formats go live against agreed success criteria and sensible spend limits.
Learn
Signal is separated from noise, the outcome is written down, and it shapes the next round instead of being forgotten.
Scale
Proven combinations get more room, and creative is refreshed before fatigue quietly erodes performance.
Proof, handled responsibly
Evidence you can inspect. Nothing you can't.
Screenshots without context are decoration. Every result we publish carries the objective, the period, the commercial context and a note that outcomes vary.
Approved result visual
Case study slot
Objective, timeframe, spend context, what changed and a link to the full write-up.
Approved client image
Client quote slot
A short, specific quote with full name, role, company and written permission to publish.
Approved press mark
Coverage slot
Every logo links to the article or feature it refers to — never to a homepage or an unexplained badge.
Flat monthly plans
Pick the tier from your budget. Add the second channel when it's time.
Your plan fee is priced on creative capacity, so it does not rise when your budget does. Start with one channel and add the second whenever the account is ready for it.
Starter
$395 USD / month
One channel. For combined monthly ad budgets below $3,000.
Second channel: $149/month + 5% of combined spend above $10,000, capped at your plan fee
Discuss Starter- Meta or Google, your choice
- 6 static ads across 2 concepts
- 3 video ads across 1 concept
- Daily campaign optimisation
- 30-day money-back guarantee
Pro
$799 USD / month
One channel. For combined monthly ad budgets below $10,000.
Second channel: $149/month + 5% of combined spend above $10,000, capped at your plan fee
Discuss Pro- Meta or Google, your choice
- 15 static ads across 5 concepts
- 6 video ads across 2 concepts
- Daily campaign optimisation
- 30-day money-back guarantee
Max
$1,995 USD / month
One channel. For combined monthly ad budgets above $10,000.
Second channel: $149/month + 5% of combined spend above $10,000, capped at your plan fee
Discuss Max- Meta or Google, your choice
- 30 static ads across 10 concepts
- 12 video ads across 4 concepts
- Daily campaign optimisation
- 30-day money-back guarantee
Second channel: $149 a month on any plan, plus 5% of combined ad spend above $10,000 a month, and never more than your plan fee. Below $10,000 the 5% is zero, so Starter and Pro accounts pay a flat $149. Advertising spend paid to Meta and Google is separate from the service fee. Compare the plans in full.
Thirty days. Every fee back. No argument.
We will not promise you a result — your offer, your market and what happens after the click are not ours to control, and any agency that promises otherwise is guessing. What we will promise is the work: the deliverables in your plan, on the rhythm we set out, in your own ad accounts. If we have not delivered that in the first 30 days, say so and every service fee you have paid comes back.
- Covers service fees paid to Pop Ads Agency in the first 30 days of a new plan.
- Advertising spend is not included — that money goes to Meta and Google, not to us, so we cannot refund it.
- Ask in writing within 30 days of your plan start date. No exit interview, no retention offer.
- We need account access and creative approvals to do the work, so the guarantee assumes those were provided.
Before you enquire
The questions people ask first.
If your account or offer needs a more specific answer, bring it to the call.
Ask a specific questionWhat exactly does the 30-day guarantee cover?
Service fees. If in the first 30 days of a new plan we have not delivered the work described in that plan, ask in writing and every fee you have paid us comes back. Advertising spend is excluded, because it is paid by you directly to Meta and Google and never passes through us — no agency can refund money it never held. Full terms are on the terms page.
Doesn't a guarantee contradict "we don't promise results"?
No — they are promises about different things. Results depend on your offer, your market, your prices and what happens after the click, none of which we control. The work does not: the angles, the ads, the campaign build, the daily decisions and the reporting are entirely ours. So we guarantee the work and refuse to guarantee the result. Any agency doing the reverse has it backwards.
Should I run Meta, Google, or both?
If people already search for what you sell, Google usually pays back faster because the intent is already there. If almost nobody searches for it, Meta has to create the demand first. Most accounts eventually need both — Google to capture what exists, Meta to grow what doesn't. The strategy call will tell you which one to start with, and it is often not the one people expect.
Do you charge a percentage of ad spend?
Your plan fee is flat and never rises with your budget. One charge is spend-linked, and it is the same rule on every plan: adding a second channel costs $149 a month plus 5% of any combined ad spend above $10,000, capped at your plan fee. Below $10,000 that 5% is zero, so most accounts pay a flat $149. We would rather point at the exception than claim a purity we do not have. Full pricing.
Is ad spend included in the monthly fee?
No. The monthly service fee is paid to Pop Ads Agency; your advertising budget is paid separately to Meta and Google from your own payment method. Keeping them separate means you always see exactly what the media cost and what the management cost.
Do I need to supply photos or video?
Your plan includes produced static and video ads, so no. Existing brand assets still help with authenticity. If a campaign calls for creators, product samples or location filming, that work is confirmed as included or quoted separately before production starts.
Who owns the ad accounts and the creative?
You do. Campaigns are built and managed inside your own Meta and Google accounts, creative is submitted for approval before launch, and the work produced for your brand stays yours. Access roles and asset ownership are confirmed in the agreement.
Free strategy call
Bring your account. Leave knowing what's actually wrong with it.
Thirty minutes on your offer, your funnel and your objective. If advertising is not your constraint right now, you will hear that instead of a proposal.
No payment is taken on the call. Every plan carries the 30-day money-back guarantee.