Pricing
Your plan fee is fixed against the creative capacity we produce, so it does not rise when your budget does. There is exactly one spend-linked charge on this page, it is capped, and it is printed on the plan it applies to rather than buried in a contract.
Starter
$395 USD / month
One channel. For combined monthly ad budgets below $3,000.
Second channel: $149/month + 5% of combined spend above $10,000, capped at your plan fee
Discuss StarterPro
$799 USD / month
One channel. For combined monthly ad budgets below $10,000.
Second channel: $149/month + 5% of combined spend above $10,000, capped at your plan fee
Discuss ProMax
$1,995 USD / month
One channel. For combined monthly ad budgets above $10,000.
Second channel: $149/month + 5% of combined spend above $10,000, capped at your plan fee
Discuss MaxPrices in USD, billed monthly. Advertising spend paid to Meta and Google is separate from the service fee. Second channel: $149 a month on any plan, plus 5% of combined ad spend above $10,000 a month, and never more than your plan fee. Below $10,000 the 5% is zero, so Starter and Pro accounts pay a flat $149.
We will not promise you a result — your offer, your market and what happens after the click are not ours to control, and any agency that promises otherwise is guessing. What we will promise is the work: the deliverables in your plan, on the rhythm we set out, in your own ad accounts. If we have not delivered that in the first 30 days, say so and every service fee you have paid comes back.
Side by side
Management, optimisation, ownership, the guarantee and the second-channel rule are identical across all three. The only variable is how much the account can test each month.
| Included | Starter $395 / month | Pro $799 / month | Max $1,995 / month |
|---|---|---|---|
| Scope | |||
| Channels included | One — Meta or Google | One — Meta or Google | One — Meta or Google |
| Add the second channel | $149 / month, plus 5% of combined spend above $10,000, capped at the plan fee | $149 / month, plus 5% of combined spend above $10,000, capped at the plan fee | $149 / month, plus 5% of combined spend above $10,000, capped at the plan fee |
| Suited to combined monthly ad budget | Below $3,000 | Below $10,000 | Above $10,000 |
| On Meta | |||
| Static ads | 6 across 2 concepts | 15 across 5 concepts | 30 across 10 concepts |
| Video ads | 3 across 1 concept | 6 across 2 concepts | 12 across 4 concepts |
| Angle development and ad copy | Included | Included | Included |
| On Google | |||
| Campaign types | Search | Search + Performance Max | Search + PMax + YouTube |
| Keyword and negative keyword management | Included | Included | Included |
| Ad copy, sitelinks and campaign assets | Included | Included | Included |
| Every plan | |||
| Campaign build and daily optimisation | Included | Included | Included |
| Dedicated account team | Included | Included | Included |
| Performance reporting | Included | Included | Included |
| Support | Email, live chat, phone | Email, live chat, phone | Priority support |
| Campaigns run in your own ad accounts | Yes | Yes | Yes |
| Minimum term | None — cancel any time | None — cancel any time | None — cancel any time |
| 30-day money-back guarantee | Yes | Yes | Yes |
No surprises
Anything outside the plan is scoped, quoted and approved by you before work starts. See what's included on Meta and Google.
Pricing questions
If something here doesn't match your situation, ask before you commit.
Ask about pricingEvery service fee you have paid Pop Ads Agency in the first 30 days of a new plan, refunded if we have not delivered the work described in that plan. Advertising spend is excluded, because it is paid by you directly to Meta and Google and never passes through us — no agency can refund money it never held.
Ask in writing within 30 days of your plan start date. Full terms are on the terms page.
No. The service fee is paid to us; the advertising budget is paid separately, directly to Meta and Google from your own payment method. Keeping them separate means you always see exactly what the media cost and what the management cost.
Your plan fee is flat and never rises with your budget, which removes the incentive to recommend spending more than the account can productively use.
One charge is spend-linked, and we would rather point at it than claim a purity we do not have. It is the same rule on every plan: a second channel costs $149 a month, plus 5% of any combined ad spend above $10,000, and never more than your plan fee. Below $10,000 that 5% is zero, so Starter and Pro accounts pay a flat $149 — the variable part only ever applies to accounts that have grown past the threshold.
Never a second retainer — the strategy, the reporting and the account team are shared, so only the delivery work is additional. One rule on every plan: $149 a month, plus 5% of combined ad spend above $10,000, capped at your plan fee. On Starter and Pro, where spend sits below $10,000, that is a flat $149.
Which channel to start with is the first thing the strategy call settles.
Standard onboarding is included. Technical work outside the plan — tracking implementation on your website, or a landing page build — is scoped and approved before it begins.
Start from your combined monthly advertising budget across both channels and how much creative testing your market needs. Starter sits below $3,000, Pro below $10,000 and Max above $10,000. The strategy call confirms fit before you buy.
Plans can be reviewed as budget and creative needs change, subject to the current service terms. Most accounts move up when creative volume, rather than budget, becomes the constraint.
Plans run month to month and may be cancelled according to the current service terms. Your billing date and notice period are confirmed in writing before purchase.
Free strategy call
Bring your budget and your objective. We will tell you which plan fits, which channel to start with, or that neither is right for you yet.
No payment is taken on the call. Every plan carries the 30-day money-back guarantee.